Facebook is the de facto social networking site today, but you shouldn't forget about the rest of the sites, since their services are used by quite a lot of people as well. They are somewhat different from Facebook, so there are a few guidelines to consider when using them.
Just like 100% of all the other marketing-experts, we love Hubspot, whose advice is worth taking when it comes to things to do and not to do on social media. Here's their take on social media marketing strategies that is sure to bring you new business.